Chasing Crowns: The Pageant Diaries revolves around three girls aiming to compete in the prestigious Naija Girl pageant despite the odds. Catering student Annie has no prior experience and is strapped for cash, but enters the contest with the expectation of improving her family’s dire straits. Campus queen Mayen was born to win titles, but with a jealous ex in the picture her journey is anything but smooth. Sapphire doesn’t exactly embody pageant material, but her family’s wealth and power are enough to get her what she wants. Many are called, but only one is chosen. Who wins? Who looses? Who succeeds?